Cure The Bullies

CureTheBullies targets and educates children 8-12 years about cyber bullying. Five characteristic bullying traits were personified as ‘bully viruses’, which made education fun and interactive for kids and teachers.

Vividly illustrated by Johan Potma, the characters inspired the overall visual style of the campaign across digital banners, billboards and TV.

ROLE: 
UI/UX designer, illustrator, animator